Quona has been backing fintech companies driving financial inclusion in emerging markets since 2015. The rest of the world is taking note; fintech and embedded finance models continue to dominate venture globally.
2013
Development of Access-Quality - Markets Framework
IRIS Adoption & GIIRS Rating
2016
2016-17
Shaping the Impact Management Project
Impact Framework Harmonization
2017-18
2018
Guidelines for Investing in Responsible Digital Financial Services
KPI Refinement and Data Consistency
2018-19
2020
Impact Principles Signatory
1st BlueMark Verification
2021
2022
Impact Scorecards and Performance Review & Expanded 60dB Projects
GIIN Financial Inclusion Benchmark
2022
2023
2nd BlueMark Verification
We are excited to see the industry moving toward more transparency and rigor in impact measurement—values which are core to Quona, in addition to compelling financial performance.
Every Quona investment is screened for financial inclusion, which Quona has historically measured along three core dimensions:
Our proprietary impact measurement framework—designed in collaboration with industry peers and harmonized with global standards—was built to measure this impact in a way that is comparable to leading players in the field.
Sustainable Development Goals
Impact Management Project
Sustainable Development Goals
Impact Management Project
Sustainable Development Goals
Impact Management Project
In 2021, we built and implemented an impact scorecard to assess our companies in a robust and systematic way.
Using impact data from Quona’s impact measurement framework, the impact scorecard enables us to analyze a company’s impact performance level in line with the Impact Management Project’s Impact Classes.
Avoiding
Harm
Advancing Access
Benefitting Stakeholders at Scale
Contributing to Solutions
Portfolio companies that have pivoted away from their original business model/target customer group.
Early-stage companies that have strong impact potential but have not yet reached significant scale or depth of direct impact or influence on the market.
Companies that have demonstrated strong and growing direct impact and have started to influence the market and ecosystem.
Companies that demonstrate significant direct impact on customers or beneficiaries (Access + Quality) as well as significant impact in their market and ecosystem (Markets).
Accounts for scale (# of MSMEs or customers served) and focus on underserved segments (% underserved).
Accounts for the quality of financial services provided as measured by affordability, product breadth, convenience and product fit.
Assesses if and to what extent a company is a market leader, informed by the company's scale and traction, launch of new and innovative products, and influence on imitators.
Captures the extent to which Quona is able to ‘crowd in’ capital to impactful companies in emerging markets.
Measures the share of diverse senior management in the company (inclusive of gender in all markets; and race in relevant markets).
We believe that hearing directly from customers is critical to understanding impact. So, we've engaged lean data service provider 60 Decibels to achieve three goals:
Obtain outcome-level impact data directly from customers
Better understand the impact of embedded finance models within Quona’s portfolio
Assess the value of customer-level data to Quona portfolio companies
Every year, we share aggregate impact data aligned with Quona’s impact measurement framework across the 8 most common and relevant financial inclusion KPIs used within the portfolio.
Out of 50 family members, I’ve recommended Klar to everyone. It is very practical and accessible because you don’t have to go to the bank, everything is digital.”
Khazna helped me to feel calmer regarding my financial situation despite goods and services getting higher every day.”
Majoo makes work easier and more practical because all income and stock items can be seen through the dashboard.”
We are proud of the progress we made this year in strengthening our ability to effectively analyze company-level impact, inclusive of the customer-level data from the 60 Decibels pilots.
